We conducted 900 intercept interviews across high-traffic retail areas in New York City, covering all five boroughs. The respondents included both locals and tourists, with many speaking multiple languages, providing diverse insights into consumer behavior.

Our team carried out exit interviews and mini-surveys at malls in key nationwide markets, including New York, Boston, San Francisco, Seattle, Atlanta, Los Angeles, and Chicago. These surveys helped gather critical data on consumer experiences and preferences across different regions.

Interviewers were strategically positioned near the entrances of various retail locations to conduct shopper satisfaction surveys. This approach allowed us to capture immediate feedback and assess customer satisfaction right after their shopping experience.

Street interviews were utilized to test ad copy effectiveness, complemented by product sampling. This method provided real-time feedback on how consumers responded to different advertising messages and product offerings.

We conducted exit and entrance interviews around a large park to understand the experiences and satisfaction levels of park-goers. This research helped local authorities and organizations enhance the quality of recreational spaces.

In Seattle and the Bay Area, our field staff conducted interviews with parents of children under five in low-income neighborhoods. This community-focused research aimed to gather valuable insights into the needs and challenges faced by these families.